New look fleet catches attention
As well as being used for training purposes, the buses are acting as mobile advertisements to attract new drivers. Other roles at RATP Dev London are also advertised, such as engineering positions and places on the graduate and apprenticeship programme.
The first of the rebranded buses have a red base with graphics over, but later releases will have a white base.
On the nearside of the bus, there are actual pictures of our drivers, accompanied by a quote from each saying how being a bus driver works for them. On the offside of the bus are images of engineering colleagues.
“We wanted clearly branded training buses that stand out amid all the red service vehicles,” said HR director Marc Sellis. “As well as highlighting our multicultural, diverse workforce, the buses are acting as mobile adverts to help with the recruitment of drivers and engineers.”